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Quantify your markets, their intersections and what matters to them
Seamless and invisible experiences If you want to create seamless experiences for your customers, consumers & partners, you need to inspect your business through their eyes and the eyes of your employees. Listening closely to what they are saying. Observing their behavior to uncover the motivations and needs that go unspoken and unmet. Solving problems before they even knew one existed. That’s the essence of human centered design, and it’s where you’ll find the greatest opportunities. To re-imagine and digitize end-to-end business processes and services to power
Today’s Baseline Design is a source of competitive advantage and business value. For digital and physical products, design has become an increasingly complex endeavor requiring multidisciplinary teams with both human-centered design and research skills, along with the deep strategic expertise needed to deliver world-class products into the hands of customers and employees. Captivating your end-users with products that have impact demands a broad skill set that many organizations don’t possess to the degree needed, if at all. Which is where I can help. The time to
Ensuring innovation Often innovation models focus on maintaining incremental growth or setting up incubators, garages, and labs on the sidelines. However, the evidence is clear that the obvious routes of chasing the biggest return on investment or satisfying the largest group may not get you there. To achieve disruptive innovation integral to your everyday operational culture, you have to take action from the top. Yet most executives cannot make objective decisions about design actions. The call to act has never been louder I’ve helped companies: Measure and
Complex problems are best solved collaboratively Networks in and around your organization are often the best incubators to act on systemic challenges.