by The Goal
To understand and improve her market offerings, brand and customer journey.
My Role
Business Analyst & Experience Strategist
Expertise
Discovery – Empathy – Coaching
Company
Else helps creative entrepreneurs who lost their spark find their way forward.
https://www.avontage.com/
Team
Mark Jamnik – Productivity Coach
Kelly O’Neil – Marketing Coach
Else Johnson & Myself
Outcome
- A defined brand story to help improve messaging and overall customer engagement.
Sean launched the Avontage platform nationally in early 2021. Shortly after we moved forward on our project to improve their conversion, onboarding and retention.
Project Audit & Coaching Phase
Characterizing the brand
To help the team understand who exactly Avontage is as a company and platform, I led us through some branding activities, including characterizing the brand as if it were character/persona.
Defining the brand story
The most significant activity we took was defining the brain story where we really got to hone into what the company is about, who is for, and why.
Coaching on best practices
Like so many startups, the CEO Sean is his lead designer, developer and marketer. Making him the author and creator of nearly all assets and
Results, Next Steps & Impact
Results/Impact
Services/Credit
Awards & Press