by Launching the Mindset Coach
I worked with Else Johnson to understand and improve her market offerings, brand and customer journey.
My Role
Business Analyst & Experience Strategist
Expertise
Discovery – Empathy – Coaching
Phase 1
Discovery
In late 2020 I helped Else expand on prior work to define and refine her target market and conversion funnel.
Phase 2
Coaching
In early 2021 we worked on applying and honing the tools and techniques she had learned to date while reworking and launching her site.