Since the start of the pandemic I have been helping businesses launch, grow, focus and course correct. The following are two of my favorite projects in this time.
Elevating a Bartering Service Exchange Company & Platform
I helped Avontage (company / application looking to bring bartering skills and services into the modern age) between 2020 & 2021 improve their customer conversion, onboarding and retention of their online service exchange through two main phases.
My Role
Business Analyst & Experience Strategist
Expertise
Discovery – Empathy – Systems Design – Collaboration – Facilitation
Phase 1
Discovery & Visualization
In late 2020 I arranged and led discovery sessions with Sean and his team.
Launching the Mindset Coach
I worked with Else Johnson to understand and improve her market offerings, brand and customer journey.
My Role
Business Analyst & Experience Strategist
Expertise
Discovery – Empathy – Coaching
Phase 1
Discovery
In late 2020 I helped Else expand on prior work to define and refine her target market and conversion funnel.
Phase 2
Coaching
In early 2021 we worked on applying and honing the tools and techniques she had learned to date while reworking and launching her site.