Today’s Baseline

Design is a source of competitive advantage and business value. For digital and physical products, design has become an increasingly complex endeavor requiring multidisciplinary teams with both human-centered design and research skills, along with the deep strategic expertise needed to deliver world-class products into the hands of customers and employees.

Captivating your end-users with products that have impact demands a broad skill set that many organizations don’t possess to the degree needed, if at all. Which is where I can help.

The time to act is now

I’ve helped companies bridge the skills gap with:

• Product design
• Design engineering
• Design research & insights
• Product portfolio optimization
• Market-entry strategy

It’s a journey

Companies are swimming in a sea of metrics, and your consumers have needs and expectations at every touchpoint that you are likely already measuring. But it takes an operational and cultural shift to see how your customer’s cumulative experience—beyond traditional touchpoints—unfolds into a journey over time, with a clearly defined beginning and end.

Design tools help companies to empathize with customers, users, and partners at every step in their decision journey. The aim is to create a map for meeting your organization’s underlying experiential, technological, and operational requirements using …

Discovery, Design Thinking and other tools